The Samsung Galaxy S24 Plus colors set a new standard for smartphone aesthetics this year. Choosing the right shade for your new flagship device is a critical part of the purchase experience. The color you select serves as a direct extension of your personal style and preferences. The S24 Plus offers a diverse palette, blending classic, sophisticated tones with vibrant, modern hues. This comprehensive review and buying guide details every option available for the Galaxy S24 Plus. We break down the standard retail colors and the exclusive online options. This guide will help you compare all the choices, ensuring you make the best decision for your lifestyle.
The entire S24 Plus series features an updated design language. This design includes a seamless, flat Armor Aluminum frame. The back panel uses a refined matte finish. This matte texture is crucial as it subtly changes how each color appears under different lighting conditions. It also significantly improves the device’s grip and reduces the visibility of fingerprints and smudges. The color choices are not merely cosmetic; they are an integral part of the phone’s overall premium feel and appearance. We examine each color in detail below, providing analysis, pros, cons, and essential buyer considerations.
The Standard Retail Palette: Widely Available Colors
Samsung typically ensures that a core set of colors is easily accessible to all consumers. These standard options are available through carriers, third-party retailers, and the official Samsung website. They are generally considered the most versatile and popular choices. For the Galaxy S24 Plus, these four shades cover the spectrum from monochrome neutrality to subtle vibrancy.
Onyx Black
Onyx Black is the quintessential classic smartphone color. It represents simplicity, professionalism, and timeless elegance. This shade is not a deep, light-absorbing jet black. Instead, it leans slightly toward a dark charcoal or an off-black hue. The matte finish prevents it from becoming a fingerprint magnet, a common issue with glossy black devices. This subtlety gives the Onyx Black a refined, understated look.
Specialized Comparison: Onyx Black vs. Phantom Black
Samsung previously used the name Phantom Black for its flagship black shade. Onyx Black feels slightly less intense and has a touch more gray. This makes the phone look softer and more premium. It feels modern and less harsh than the deep, glossy blacks of previous generations. Competitors often offer a similar finish, but Samsung’s application of the matte texture ensures superior smudge resistance.
Pros and Cons
Pros:
- It offers maximum professionalism.
- It provides the best versatility for any environment.
- The shade is highly resilient to showing fingerprints.
- It often retains the highest resale value among neutral colors.
Cons:
- It lacks visual excitement or flair.
- It can feel predictable to users wanting something new.
Important Points a Buyer Should Know
If you plan to use a dark case, Onyx Black is the practical choice. Even a clear case will maintain the phone’s uniform, dark aesthetic. This color is ideal for corporate users or anyone prioritizing discretion and timeless style over statement-making colors.
Marble Grey
Marble Grey is the closest option to a white or silver finish in the standard lineup. It is a very light, cloudy gray that often appears almost white in bright light. The Marble Grey shade introduces a sense of lightness and cleanliness to the device. It perfectly complements the flat design and the sharp lines of the S24 Plus’s chassis. It is a sophisticated alternative to pure white.
Specialized Comparison: Marble Grey vs. Graphite
The S23 series offered Graphite, which was a noticeably darker, more traditional gray. Marble Grey is significantly lighter. It presents a softer, airier aesthetic. It competes directly with the light silver and pale gray options offered by rivals. Marble Grey stands out due to its slightly warmer, creamy undertones, giving it a unique feel that avoids the cold, industrial look of some competing silver phones.
Pros and Cons
Pros:
- It provides a clean, business-casual appearance.
- It makes the camera lenses stand out clearly.
- The lighter shade is less likely to absorb heat.
- It is a subtle but distinct neutral choice.
Cons:
- It may still show minor dirt or smudging more easily than black.
- It might be too understated for users who prefer vibrant colors.
Important Points a Buyer Should Know
Marble Grey is an excellent choice for those who prefer the cleanliness of white but worry about potential yellowing or a stark appearance. This color provides a light, elegant backdrop for accessories. It pairs well with both colorful and transparent cases.
Cobalt Violet
Cobalt Violet is the flagship’s signature expressive color for the year. It strikes a beautiful balance between a deep, rich purple and a bluish undertone. The resulting color is unique and mesmerizing, often described as a blurple. It offers a luxurious and modern twist on the classic purple hues Samsung has utilized in the past. This shade is clearly designed to capture attention without being overly aggressive.
Specialized Comparison: Cobalt Violet’s Depth
This violet is deeper and more sophisticated than the lighter Lavender or Lilac shades from earlier Galaxy models. It has a depth that reacts dynamically to light, shifting between purple and blue. This complexity differentiates it from the flat purple finishes seen on some competitor phones, which often lack the same metallic shimmer provided by the matte glass finish of the S24 Plus. It is arguably the most recognizable standard color of the S24 generation.
Pros and Cons
Pros:
- It is the most distinctive and eye-catching standard color.
- The deep hue maintains a sense of luxury and professionalism.
- It provides an easy way to personalize your device.
Cons:
- Its complexity might clash with some heavily patterned cases.
- Personal color preferences heavily dictate its appeal.
Important Points a Buyer Should Know
If you are looking for a color that signifies the latest model without resorting to a purely bright hue, Cobalt Violet is the answer. It is a statement color that remains tasteful. The violet color extends subtly to the Armor Aluminum frame, tying the design together beautifully.
Amber Yellow
Amber Yellow is the lightest and arguably the most surprising color in the standard lineup. This shade is far from a bright primary yellow. It is a pale, creamy hue, often resembling vanilla or beige. It presents a warm, almost porcelain-like aesthetic. Amber Yellow brings a youthful, refreshing feel to the S24 Plus lineup, departing from the typical dark or pastel options.
Specialized Comparison: Breaking the Mold
Yellow has historically been a rare color for Samsung flagships. This particular Amber Yellow is muted and subtle. It is much softer than the bright yellow Apple has sometimes offered. Its closest parallel is the creamy finish of previous Samsung colors like Cream, but with a more distinct yellow saturation. This color is perfect for those who want a unique, light device without the starkness of pure white.
Pros and Cons
Pros:
- It is a warm, inviting, and unique standard option.
- The bright shade can be easier to locate in bags or dark spaces.
- It provides a cheerful and optimistic aesthetic.
Cons:
- Its similarity to beige may limit its appeal to some users.
- It may be slightly more susceptible to color transfer from dark jeans or cases over time, though the matte finish helps mitigate this.
Important Points a Buyer Should Know
Amber Yellow acts as a sophisticated neutral, much like Marble Grey, but with a definite color profile. It is a favorite among users seeking a phone that feels light and modern. Consider this color if you frequently use vibrant, contrasting colored cases, as it provides a striking visual backdrop.
The Exclusive Hues: Samsung.com Online-Only Colors
To reward customers who purchase directly through the Samsung website, the company typically releases a selection of exclusive colors. These shades are produced in smaller quantities and offer a higher degree of personalization. The exclusive colors for the Galaxy S24 Plus lean into more saturated, yet still matte, tones. These options often become highly sought after on the second-hand market.
Jade Green
Jade Green is a cool, natural shade that represents tranquility and elegance. It is not an intense emerald green. It is a soft, deep mint with gray undertones. This prevents it from looking overly bright or cartoonish. The Jade Green shade is often inspired by natural mineral colors. It offers a sense of calm and organic luxury to the metallic and glass build of the phone.
Specialized Comparison: S24 Plus Green Evolution
The S23 generation included a Green option, but it was generally darker and more forest-like. Jade Green is brighter and cooler, feeling closer to a pastel hue but with greater depth. It provides a unique option compared to the typical dark greens seen in competitor flagships. The combination of the matte back and the subtly color-matched Armor Aluminum frame makes this hue incredibly sophisticated and premium.
Pros and Cons
Pros:
- It is a unique, refreshing, and calming color choice.
- It offers exclusivity, setting your device apart.
- The gray undertone ensures it remains professional.
Cons:
- It can be difficult to view accurately online before purchasing.
- It requires ordering directly from the Samsung store, potentially limiting shipping and pickup options.
Important Points a Buyer Should Know
If you value exclusivity and have a preference for cooler, nature-inspired tones, Jade Green is an excellent selection. Because it is an online-only color, it may take slightly longer to ship. However, this rarity can contribute positively to its desirability and resale value down the line.
Sandstone Orange
Sandstone Orange is easily the boldest and most vibrant choice in the entire S24 Plus lineup. It is a dusky, warm orange shade reminiscent of a desert sunset or finely textured sandstone. This color is dynamic and energetic, designed for users who want their technology to make an immediate, impactful statement. It is a strong, expressive color that immediately conveys personality.
Specialized Comparison: Rarity in Flagships
Orange is one of the rarest colors offered on major flagship smartphones, making the Sandstone Orange truly stand out. It is far warmer and earthier than the brighter coral or salmon colors sometimes seen on budget devices. The matte finish helps to soften the intensity, preventing the shade from appearing neon or oversaturated. The frame color often closely matches the back panel, creating a monolithic, eye-catching appearance.
Pros and Cons
Pros:
- It is the most exclusive and highest-impact color.
- It guarantees that your phone will be easily distinguishable.
- The shade is warm and visually appealing.
Cons:
- Its brightness may be polarizing, potentially affecting mass appeal.
- It might be a challenging color to match with other accessories.
Important Points a Buyer Should Know
Sandstone Orange is ideal for the enthusiastic buyer who seeks individuality and does not intend to hide the phone in a solid case. Due to its limited availability, its long-term rarity may appeal to collectors. If you enjoy bold fashion choices, this color acts as a perfect tech accessory.
Sapphire Blue
Sapphire Blue is the dedicated blue option among the exclusive colors. It presents as a refined, slightly dusty blue with a clear saturation. It avoids the dark navy or deep indigo shades often associated with traditional technology colors. Instead, it offers a brighter, cleaner blue that remains mature and appealing. This shade provides a pleasing cool contrast to the standard warm or neutral tones.
Specialized Comparison: Blue vs. Blue
Sapphire Blue is notably lighter and more powdery than the dark Phantom Blue shades of the past. It sits in a similar space as some of the most popular light blues seen in rival ecosystems. What gives Samsung’s version an edge is the metallic luster embedded within the matte glass. This finish ensures the blue shade looks rich and textured, not just flat, solid color.
Pros and Cons
Pros:
- It is a sophisticated, non-aggressive cool-toned option.
- The exclusivity adds value and uniqueness.
- It is a popular, yet subtle, deviation from standard black or gray.
Cons:
- It might appear similar to Marble Grey in low light conditions.
- It is restricted to the official Samsung online store.
Important Points a Buyer Should Know
Sapphire Blue is a solid choice for users who typically default to blue or silver devices but want something slightly more special than Marble Grey. It carries the elegance of a classic color while maintaining the exclusivity of an online purchase. This color tends to look great with minimalist, clear cases that allow the distinct blue hue to shine through.
The Design Philosophy: Finish and Material Impact
The color of the S24 Plus is intrinsically tied to its construction materials. Samsung introduced a significant design refinement with this generation. Understanding the underlying physical characteristics helps in choosing a color that meets both aesthetic and durability needs. The entire S24 Plus family utilizes premium construction elements.
The Armor Aluminum Frame and Matte Finish
The Galaxy S24 Plus is built around the strong Armor Aluminum frame. This material provides exceptional durability and enhanced scratch resistance compared to standard aluminum. Crucially, Samsung color-matches this frame to the primary device color. For instance, the Onyx Black model has a black frame, while the Cobalt Violet model has a violet frame. This unified color approach ensures a seamless, monolithic look from every angle. This color consistency elevates the perceived quality of the device significantly.
The matte finish applied to the rear glass is perhaps the most defining characteristic of the S24 Plus’s color variants. This non-glossy surface scatters light instead of reflecting it directly. This results in a softer, more sophisticated appearance for every shade. It also provides a practical benefit. A matte surface dramatically minimizes the visibility of fingerprints and accidental smudges. This means the phone maintains a cleaner look throughout the day, requiring less frequent polishing.
Durability vs. Aesthetics: Scratch Resistance
While the Armor Aluminum frame is designed for toughness, any painted or anodized surface can show wear over time. Darker colors like Onyx Black tend to conceal small, superficial micro-scratches on the back glass well. However, if the frame is chipped, a deep scratch on Onyx Black can reveal the lighter aluminum underneath more starkly.
Conversely, lighter colors like Marble Grey and Amber Yellow may show tiny hairline scratches on the back glass more readily, but any minor scuffs on the aluminum frame might blend in slightly better, particularly if the base metal is a similar tone. Overall, the matte finish on all Galaxy S24 Plus colors provides a better defense against visible wear and tear compared to the glossy finishes of older phones. This intelligent finish prioritizes long-term aesthetic integrity for the user.
Choosing Your Perfect Shade: A Buyer’s Guide
Selecting a color is highly personal, but there are practical factors to consider beyond simple preference. Your choice impacts how you use the device, how it looks with accessories, and even its potential value when you decide to upgrade. Thinking about these three aspects can help narrow your decision.
Matching Personality and Lifestyle
The color of your phone makes a subtle statement about your personality. Neutral tones like Onyx Black and Marble Grey project professionalism, reliability, and minimalism. They are ideal for corporate settings or users who prefer their tech to fade into the background.
Expressive colors, such as Cobalt Violet, Amber Yellow, or Sandstone Orange, suggest confidence, creativity, and a willingness to stand out. If you view your phone as a fashion accessory, one of these brighter or exclusive shades might be more appealing. Consider where and how often you use your phone. A bolder color might be fun, but a more subdued one might be necessary for certain professional environments.
Impact on Accessories and Cases
The vast majority of users protect their investment with a phone case. If you plan to use a case 100 percent of the time, the phone’s back color becomes less important. In this scenario, choosing a neutral color like Marble Grey or Onyx Black is the most logical and cost-effective decision.
However, if you plan to use a clear case or a case with a complementary design, the phone’s color is critical. Amber Yellow, for example, pairs beautifully with white, black, or dark blue cases. Cobalt Violet looks stunning in a simple transparent case that allows the rich color to remain visible. The exclusive colors, like Jade Green or Sapphire Blue, often look best in clear cases to showcase their rarity. If you like changing cases often, a neutral phone color offers the most flexibility.
The Resale Value Consideration
While all S24 Plus models will depreciate, certain colors are historically more reliable for resale. Classic, safe, and universally appealing colors like Onyx Black and Marble Grey often command the highest demand on the used market. These colors appeal to the widest audience.
Vibrant or exclusive colors, such as Sandstone Orange, can be a double-edged sword. They may sell quickly to a niche market of enthusiasts willing to pay a premium for rarity. However, they may also take longer to sell if a potential buyer prefers a traditional shade. If maximizing resale value is a priority, sticking to the standard neutral options is the safest financial bet.
Comparison with Predecessors and Competitors
Samsung continuously refines its color palette to reflect current design trends and market preferences. The S24 Plus lineup shows a distinct shift toward softer, more matte, and slightly more complex colors than previous years. This approach helps the device feel fresh and distinct from its rivals.
S23 Plus Color Evolution
The Galaxy S23 Plus featured some bolder colors, such as Lavender and Cream, which were often quite light and pastel. The S24 Plus colors are generally more muted and sophisticated, even in the brighter shades. For example, Onyx Black is less intense than the S23’s Phantom Black. Marble Grey is a definite replacement for the darker Graphite option. The color names themselves, such as Cobalt Violet, suggest a deeper mineral inspiration rather than a lighter, floral theme. This shift indicates Samsung’s intention to give the S24 Plus a more serious and polished look, complementing its focus on AI and performance.
How the S24 Plus Colors Stack Up Against Flagship Rivals
The S24 Plus competes directly with other major flagship smartphones. These rivals often emphasize clean, primary colors or stark metal finishes. The S24 Plus distinguishes itself primarily through its use of the matte glass finish. This matte application gives even the brightest S24 Plus colors, like Amber Yellow, a softer appearance than the often high-gloss or mirror-like finishes of some competitors.
The availability of three exclusive shades—Jade Green, Sandstone Orange, and Sapphire Blue—also gives Samsung a competitive advantage in personalization. Competitors often limit exclusive colors to just one or two variants. Samsung’s seven-color strategy provides consumers with a broader spectrum of choice, allowing for a more tailored purchase experience. The entire lineup feels cohesive and unified, maintaining a premium look across all seven options.
Conclusion
The selection of Samsung Galaxy S24 Plus colors provides a spectrum of seven sophisticated choices for every type of user. The standard retail palette—Onyx Black, Marble Grey, Cobalt Violet, and Amber Yellow—offers a perfect balance of traditional and contemporary flair. Onyx Black provides reliable professionalism, while Cobalt Violet delivers a luxurious, expressive touch. The matte finish on all these models ensures superior scratch resistance and minimal fingerprint visibility, enhancing the long-term aesthetic appeal of the device.
For those seeking individuality, the Samsung.com exclusive hues, Jade Green, Sandstone Orange, and Sapphire Blue, offer unique and distinctive looks. Whether you gravitate towards the bold impact of Sandstone Orange or the understated elegance of Sapphire Blue, the S24 Plus lineup allows for profound personalization. Buyers should weigh their lifestyle, case preferences, and potential resale goals when making their final selection. Ultimately, every color choice reflects the premium quality and refined design philosophy of the Galaxy S24 Plus.
Frequently Asked Questions (FAQ)
What are the four main retail colors for the Galaxy S24 Plus?
The four standard colors available through most carriers and retailers are Onyx Black, Marble Grey, Cobalt Violet, and Amber Yellow. These are the most widely distributed options.
How can I purchase the exclusive Jade Green or Sandstone Orange colors?
Jade Green, Sandstone Orange, and Sapphire Blue are online-exclusive colors. You must order these specific shades directly from the official Samsung website or the Samsung Experience Store in your region.
Do the S24 Plus colors have a glossy or matte finish?
All official colors for the Samsung Galaxy S24 Plus utilize a matte finish on the rear glass panel. This design choice significantly reduces fingerprints and provides a soft, premium texture.
Does the phone color affect the S24 Plus’s resale value?
Yes, generally, the more conservative colors, such as Onyx Black and Marble Grey, tend to appeal to the broadest range of buyers and may command a slightly higher or quicker resale value. Exclusive colors are rare but appeal to a smaller, more specific market.
Is the Armor Aluminum frame color-matched to the back panel color?
Yes, the Armor Aluminum frame of the Galaxy S24 Plus is precisely color-matched to the primary back panel color. This ensures a consistent and seamless aesthetic across the entire device structure.
